I'm reading, "The political mind : why you can't understand 21st-century politics with an 18th-century brain," by George Lakoff. I haven't gotten real far yet, but I find the notion of taking brain research into account in politics an eminently reasonable suggestion.
Reading over breakfast today, I saw that Lakoff says we construct our world view of "frames" and "scripts." The example was a hospital: a place where you go when you're ill, and follow a script of admission, etc..
I find myself thinking about how to describe the modern library -- and wonder if some of the negative reaction we get to the new circ-desk-free model -- is about that "frame." To date, we've set it up as "information seekers" who appeal to the figures behind the desk.
A better frame might be this: seekers for MEANING who find guides on their quest. I like the narrative of explorer better than supplicant, of a quest for meaning rather than information.