OCLC's From Awareness to Funding

OCLC's long-awaited report is available for download. Click on the link in the title above, and you can order the print copy, or download the pdf. This is a powerful bit of research.

Comments

Shannan said…
I heard about it at ALA and downloaded it and presented it to my board - they were very excited! It does look interesting.
Chris said…
When I saw the "user pyramid" in it, I thought of the user pyramid I saw you discuss in Toronto (I think it was Toronto). I could have sworn that I heard from you that your heaviest users are not your biggest supporters - at least I was always telling people that was you saying that years before we had the research.

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