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These days, I'm the director of the American Library Association' s Office for Intellectual Freedom. I'm also executive director and secretary of the Freedom to Read Foundation. See "About Me" for contact information.

Tuesday, October 7, 2008

Stunt marketing

My good friend Meg Truhler just called to "report in." She came up with an idea to promote the library mill levy. She's dragging a floor lamp, rocking chair, afghan, library sign, and big honking Harry Potter book to some key intersections in Castle Rock, just as folks are driving out of town in the morning. She waves her sign and people honk at her, thumbs up.

I'm touched that she does this. I also think it's brilliant -- just the sort of stunt that people remember. Here's a nice lady spending her own time to conjure up support for the library she loves. And it was cold this morning!

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